Maintaining an active social media presence is crucial for brands today, but constantly creating high-quality content is extremely time-consuming. The good news is that you can now fully automate your social media content creation process with the right tools. Here's how to do it:
First, conduct an audit of your existing social profiles. Review your followers, engagement metrics, posting frequency, and top-performing content forms like videos or images. This will identify your target audience and the type of content that resonates best across each platform.
Next, define 4-5 key content pillars that align with your brand messaging and audience interests. For example, an outdoor retailer could have pillars like product features/updates, lifestyle content, how-tos, user-generated content, and sales announcements. These pillars will drive ongoing content themes.
Build a library of branded assets like logos, fonts, color palettes, imagery, and graphics. This will give your AI assistant consistent branding to apply when generating new content. Stock photos and royalty-free video clips are also great for pulling into posts.
Tools like Jarvis and Rytr offer powerful AI content creators you can configure for your brand needs. Connect your social accounts so the AI can review past posts and audience analytics. Give it your brand guidelines, content pillars, and assets to work from. Set daily or weekly content quotas per platform.
Once configured, your AI assistant can auto-generate social posts, captions, and short-form videos based on your content pillars, assets, and audience data. The AI will even suggest hashtags and keywords. Review the computer-generated outputs, polish them to perfection, and add any necessary links before posting.
Use social media management tools like Hootsuite to schedule your polished content in advance. Spread content out over optimal times/days for each platform. Closely analyze performance data around engagement and clicks to refine the strategy over time.
The key is finding the right balance of AI-generated raw material and human curation based on performance data. With the proper setup, these tools can provide a constant stream of on-brand content customized for your audiences across social platforms, freeing up your time for high-level branding and engagement.
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